آخرين شماره منتشره

 ماهنامه صنعت بسته‌بندي

تصوير بزرگتر طرح جلد

 

آخرين نسخه ديجيتال

ماهنامه صنعت بسته بندي

تصوير بزرگتر طرح جلد

قابل توجه همه متخصصان بسته‌بندي

فراخوان بانك اطلاعات متخصصان بسته‌بندي

اين جا را كليك كنيد

كاربر گرامي

به منظور حفظ حقوق عزيزاني كه ماهنامه صنعت بسته‌بندي را از طريق پرداخت حق اشتراك مشترك شده‌اند از اين پس نسخه ديجيتالي رايگان اين ماهنامه با فاصله دو شماره از آخرين شماره چاپ شده روي سايت اينترنتي ايران‌پك قرار خواهد گرفت. درباره اشتراك مجله

 

کتاب صنعت و خدمات بسته‌بندي

کاملترین فهرست فعالان بسته‌بندي در کشور

The Future of Transit Packaging

 

Simon Smith,

Senior Consultant Business Intelligence,

Pira International,

United Kingdom

Transit packaging takes on several crucial roles in the distribution, storage and retailing processes, and has now come to occupy centre stage in the packaging arena. Many products travel great distances through demanding climatic conditions and sometimes difficult terrain to retail points all over the globe as the length and complexity of most supply chains have increased considerably over the last decade. Apart from containing and protecting the product and its primary packaging, transit packaging now facilitates safe handling of products, and also plays a key role in merchandising. Transit packaging is a crucial component of overall packaging and provides information relating to products, prevents tampering and presents opportunities for product branding. Globally, efforts are taking place towards material reduction in line with sustainability agenda. The transit packaging market was valued at $160.1 billion in 2007 and is forecast to grow at a compound annual growth rate (CAGR) of 3.7% to reach $205.0 billion by 2013.

The transit packaging market in the Middle East and Africa was estimated at $9.8 billion Africa in 2007 and is expected to reach $16.2 billion by 2013. However, when compared with other regions, it has a relatively high CAGR of 8.5%.

Transit packaging can be either single trip or returnable. While single trip packaging is mostly used for the despatch of goods where return of the transit package is not feasible or economically viable, returnable transit packaging (RTP) is more cost effective in the long run. Share of RTP is also growing, as most users have experienced cost reduction, better product protection, enhanced sustainability and supply chain efficiencies, and, most of all, a huge reduction in the disposal of used packaging.

The ubiquitous corrugated box, available in various sizes, has traditionally been the mainstay of single trip transit packaging all over the world. Its features in terms of ease of manufacture, handling, filling, closing and dispatch, combined with its cost economics and recyclability have made it one of the most enduring forms of packaging. Where a complete distribution cycle cannot be closed, there is no real alternative to the corrugated box.

Pallets and crates used for transit packaging can be both single trip and returnable. While wooden pallets are durable, dry and provide complete deck coverage, plastic pallets are designed in such a way that they are reusable for several years. By reducing costs and packaging, these returnable pallets and crates improve efficiency and build brand value and they are designed for many years of use.

Protective packaging

Protective packaging that helps in safe transit of packaged products is expected to grow, driven by the expanding internet and mail order catalogue sales, and by the specialised requirements of packaging of products such as electronic goods and fragile objects. The global protective packaging market was estimated at $13.0 billion in 2007 and is forecast to reach $18.5 billion by 2013, growing at an annual rate of 5.6%. Accounting for 4.4% of the global market, the protective packaging market of the Middle East and Africa was valued at $577.4 million in 2007 and is forecast to reach $1 billion by

2013, with a CAGR of 10.1%. Availability of labour at low cost and of technical skills has helped Asia to position itself as one of the major exporters of manufactured goods, including consumer electronics, toys and textiles. This has resulted in large movement of goods from the East to the West, thereby creating significant demand for transit packaging.

Recent years have seen an improvement in the methods used for moving goods from the point of production to the point of sale. For instance, small packs that can be easily opened and quickly converted from a transit pack to an on-shelf display tray are now adding value for the brand owner and the retailer. RRP is being increasingly adopted by many retail chains and grocery stores, as this form of packaging enables the goods to be displayed effectively on the shelves. In 2007, the RRP market was estimated at $10.8 billion. With a CAGR of 5.8%, this market is forecast to reach $15.3 billion by 2013.

Industry Trends

The desire to reduce one-way packaging and the increased automation opportunities that well-designed systems provide are two of the industry drivers that have helped the transit packaging industry to grow rapidly in recent years. Environmental concerns, demographic and lifestyle changes, dominance of the retail sector and the trend towards intelligent packaging are some of the other trends of this industry. Major drivers with an impact on the transit packaging industry include:

 Consumption trends – Demand for unit packaging with impressive graphics is on the rise. The design requirements for transit packaging for each of the market segments are different and provide continuous challenges to converters.

 Retail trends – The growth of the retail sector, especially in the developing countries, has put various brands on their toes as consumers opt for the most appealing packs on the shelf in the outlets. This has driven many packaging companies to come up with innovations in order to increase their product sales from retail outlets.

 Design trends – Presentation plays a key role in retail outlets and the use of imaginative designs enables packaging companies to complement the primary packs and improve product recognition and purchase. Returnable crates for fresh produce are also considered an improvement over corrugated alternatives and have gained immense popularity among many retailers.

 Security trends – Brand owners are relying on brand protection and anti-counterfeiting measures to help safeguard packages in transit. Barcodes and radio frequency identification (RFID) on the transit packaging are the major business initiatives to track and trace products and prevent counterfeiting.

 Technology trends – The accelerated demand from the consumer markets for value added packaging is driving the technological developments. In case of corrugated boxes, the usage of lightweight liners and flutings are some of the more interesting technological developments over recent years. In the pallet/crates pooling system the usage of RFID for tracking and tracing is growing in a large manner. Further material reduction in the construction of pallets and crates has helped in reduction of costs.

The demand for foldable crates is also increasing.

 Environmental trends – Increasing environmental awareness has resulted in consumers demanding greener products and packaging that is sustainable. This has translated to retailers becoming more adaptive to the environment and in turn pressurising brand owners to meet consumers’ demands. Retailers have started to source their products from suppliers with green practices. For instance, in 2007 Wal-Mart set a goal to reduce packaging across its supply chain by 5% by 2013. Further packaging reduction and sustainability initiatives help the transit packaging industry to seek further savings and material reduction. However, these efforts need to be balanced against increasing damage and material costs through wastage.

This article is based on research completed for a Pira International market study The Future of Transit Packaging. The study is available for £3,500. For more information, please contact Stephen Hill on +44 (0) 1372 802 025, stephen.hill@pira-international.com

Based on primary research and expert analysis, The Future of Transit Packaging provides quantitative market sizes and forecasts by packaging type, end-use and country globally.

Pira International

Pira International – the worldwide authority on packaging, paper and print industry supply chains

Established in 1930, Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance